The Marketplace Hungers for Strong Brands
Technology professionals are always busy. Some people study the current hot skills ,
so that they can be in-demand and earn top dollars in the marketplace. However,
the people who already possess these hot skills are already busy searching for the
future hot skills. This technology skill set rat-race happens because today’s hot skills
rapidly become commoditized and even irrelevant. Unfortunately, all the participants
(including the winners) will lose in the long run, unless they develop other critical,
non-technical skills.........
Skills Follow the Laws of Supply and Demand
A large majority of IT professionals who lose in the “boxing game” are also typically the
victims of commoditization. When you join the commodity crowd, your value quickly
erodes. Employers and clients will not want to pay premium rates for common skills. ...
Distinguish Yourself and Increase Your Value
If commoditization erodes value, then the opposite is also true. Personal branding
establishes premium value. Because building a personal brand takes a long while,
very few people do it. Currently, it remains the road less-traveled. So, if you start on
this journey, you will be in the minority and also in the company of the most savvy technology professionals........... |
